How did the whole journey on IM start for you?
I had just given my A levels and was waiting for the results to come when this friend of mine in Production, Azfar Ali contacted him for a voiceover in an advertisement since their main guy had disappeared. The boss, who was Ghazanfar Ali really liked it and asked me to do a show called Music Channel Charts.

Around that time I was already doing a program on 106FM (which was one of the few English programs on radio during that time) and doing something on TV sounded good to me so I went on to do Music Channel Charts for about 8-9 months. While hosting, the movie Jinnah went into production and I became Location Assistant on the movie.

I worked for about 7 months there and they liked my work so much that they made me Second Assistant to the Director! I was really into writing and so I took some of my stuff to an advertisement agency called Manhattan International (MIL) to work as a concept writer.


I had gotten into New York University but since I couldn’t go there due to financial problems, I started work at MIL. I was on Music Channel Charts when I got an offer from Pepsi to do a show called Generation Next in which I worked with Fakhr-e-Alam.